Have you ever looked at a piece of technology and wondered about its environmental impact? That’s a pretty loaded question, and chances are the answer is no… but that doesn’t stop Razer from putting this information directly on the packaging of its products in partnership with Ecologo – even if it forces you to think twice. times before buying it in the first place.
Ecologist (opens in new tab) is a certification program based on a general sustainability standard, including all aspects of manufacturing and shipping. All products certified by an Ecologo Standard must meet strict criteria before they can receive the seal.
It is no different from how some countries clearly label foods with a country of origin, or label them as ‘organic’ or ‘GMO free’ to better inform consumers about how far they had to travel to get to their plate and which agricultural practices began to produce it.
It is also available for all brands as it is classified as an International Organization for Standardization. Razer could have simply awarded itself a private-label sustainability certificate, so that sends a message for competitors like Logitech and SteelSeries to follow suit.
It’s an unlikely dream that all company will start using the seal, but my God, wouldn’t it be easier to make sustainable choices if they did?
Only two products are available with Ecologo alongside the release of this announcement – the Basilisk V3 and the DeathAdder Essential – although we expect Razer plans to roll out this certification across the rest of its product catalog and any future releases.
These two mice were selected due to the Basilisk V3’s popularity as one of the best gaming mice on the market, while the DeathAdder Essential is one of the more affordable offerings from the brand, which offers a cheap and sustainable option for those on a tight budget.
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Gaming and lifestyle brand Razer is no stranger to sustainability promises, with prominent campaigns to plant a million trees and use recycled ocean plastics to make clothing, but this latest venture has the potential to hurt its sales as much as it could help. them.
This is great news for gamers who are already concerned about the environment and want better access to information that will allow them to feel comfortable buying a new mouse. On the other hand, it also raises awareness of how our technology can impact our planet – which can lead people to avoid upgrading their kit.
I would say this is not a bad thing. If we are more hesitant to buy shiny new ‘toys’ for our gaming setups, not only will fewer perfectly good gaming accessories go to the landfill, but it could save you money by preventing you from buying an unnecessary upgrade. I’m certainly guilty of buying new gear purely for aesthetics or out of FOMO for having the latest gear while having perfectly usable products on hand.
I would also like to emphasize that environmental policies should not make you feel guilty or ashamed. Razer’s partnership with Ecologo seems more focused on providing the right information to its consumers to sway them towards a more sustainable alternative, rather than trying to stop potential customers from buying entirely.
Fewer purchases in general can be bad for business, but if you think twice about buying a new mouse while you have a perfectly functional one in your palm right now, you’re helping your own wallet as much as the planet.
This is something to consider as the cost-of-living crisis unfolds, especially as rapid inflation seemingly has no end in sight. For better or worse, we’ll either have to buy cheaper gaming hardware or consider loving our current rig longer to save a few cents.