Apple CEO Tim Cook appears to have confirmed that his company is working on some sort of AR device – the first time any Apple executive has spoken publicly about their AR hardware projects.
Talking to China Daily USA (opens in new tab), Tim Cook was asked what AR headsets and products need to consider to be successful. In his response, Cook said that “putting humanity at the center of it” should be the priority of any successful tech product.
He then explained Apple’s current approach to software in the newly formed AR tech sector and said, “I couldn’t be more excited about the opportunities we’ve seen in this space.
“Stay tuned and you’ll see what we have to offer.”
While Cook didn’t openly say that Apple is specifically working on the Apple AR/VR headset or the equally rumored Apple AR Glasses, he definitely hinted that Apple is working on some sort of hardware with his comment.
Alongside the AR experiences for its iPhone and iPad devices, Apple is rumored to be working on two pieces of dedicated AR hardware.
The first is a headset that will be similar to Meta’s Project Cambria device. It would offer a more premium experience than the Quest 2 and would be designed to offer both AR and VR.
The second device is a pair of AR glasses. These so-called Apple glasses would likely have more features than the Nreal Air AR glasses available today – perhaps something more like Google Glass (although Apple likely expects them to be more successful).
We’ll have to wait for Apple to make a more definitive announcement before we know exactly what tricks it has up its sleeve. Nothing was announced at WWDC 2022, but with rumors of a 2023 launch for its Apple AR/VR headset, we hope there isn’t much more to look forward to. Based on the excited smile we could see on Tim Cook’s face during the interview, we can get a real treat when Apple finally reveals what it’s working on.